Toyota Supra GR

Forza Horizon 6’s 7-Eleven Deal Signals a Bigger Shift in How Brands Think About Loyalty

Forza Horizon 6's integration of 7-Eleven, featuring a branded storefront and exclusive Toyota Supra GR livery tied to real-world loyalty rewards, signifies a shift in how brands approach in-game partnerships. This move from simple advertising to feature integration aims to make loyalty programs more relevant to gamers, potentially setting a new template for brand collaborations across various game genres.