GIGames IndustryVery positive
Hitscan is a new tool for connecting publishers with creators that are "driving the most impact and viewership"
Marketing agency Open World has launched Hitscan, a new tool designed to help game publishers identify and connect with content creators who are driving significant impact and viewership for their games. Building on NoScope's analytics, Hitscan provides insights into creator performance, relationship history, and audience fit, aiming to streamline creator discovery and campaign management for publishers of all sizes. Companies like Devolver Digital and Skybound are already utilizing the platform to monitor back catalogue coverage and identify key influencers.
