Anthony Bartolacci

Mobile gaming has a new, and growing, measurement problem | Opinion

The mobile gaming industry faces a growing measurement problem as companies increasingly bypass app stores for direct-to-consumer web stores. This shift, driven by reduced platform fees and regulatory changes, makes it difficult to accurately track revenue and market performance. Companies like Apple and Google are adapting their fee structures, but the lack of reliable data across all channels hinders strategic decision-making and marketing campaign evaluation.