EUEurogamer
"Players always get through them faster than we think" - inside Bungie's big Marathon ARG
Bungie collaborated with marketing company Kurppa Hosk to create an intricate Alternate Reality Game (ARG) for their upcoming title, Marathon. The ARG, which involved in-game terminals, hidden websites, and real-world clues, aimed to immerse players in the game's lore and build community engagement. Developers discussed the challenges of balancing difficulty and pace to ensure a rewarding experience for all participants.
