Asha Sharma
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Xbox boss reveals what the next gen Project Helix will sound like
Xbox head Asha Sharma has revealed the new boot-up animation and sound for Xbox consoles, which will also be featured on the upcoming next-generation console codenamed Project Helix, expected in 2027. This branding update is part of a larger effort to revitalize the Xbox brand, with fans responding positively to the changes. The article also touches on the potential for improved backwards compatibility for older titles on the new hardware.
Next-Gen Xbox Project Helix Won't Get Much New Info In Today's Event, Exec Says
Xbox executive Jason Ronald confirmed that more details about the next-generation hybrid device, codenamed Project Helix, will be revealed later this year, potentially during the Xbox Games Showcase in June. An upcoming Xbox Game Dev Update event will recap GDC announcements for developers, focusing on how Project Helix, powered by a custom AMD SoC and next-gen DirectX, will benefit them. While developer systems are slated to ship in 2027, Microsoft has not yet announced a consumer launch timeline due to factors like AI-fueled memory and chip shortages impacting pricing and availability.
Project Helix Will “Lean Heavily” Into Zstandard to Directly Stream Assets From the SSD
Microsoft VP Jason Ronald revealed that the upcoming "Project Helix" console will heavily utilize Zstandard for direct asset streaming from the SSD, employing advanced neural texture compression techniques. The company is also preparing to send alpha kits to developers in 2027, with an alleged Holiday 2027 launch window. Xbox CEO Asha Sharma acknowledged that memory shortages could impact the console's pricing and availability.
Xbox Makes Another Small But Significant Change With Revamped Start-Up Animation
Xbox has introduced a revamped start-up animation as part of an upcoming firmware update. The new animation features a brighter green logo and retains the iconic Xbox sound, aiming to signify a new chapter for the brand. CEO Asha Sharma shared the update, which will be available on May 13th.
MMO Business Roundup: Xbox Copilot is dead, Steam Controller will restock, and Bank of America has opinions
Xbox is discontinuing its Copilot AI feature for consoles and winding down mobile development, with CEO Asha Sharma aiming to refocus the division. Valve has promised to restock the Steam Controller due to high demand. Additionally, a Bank of America analyst suggested that Grand Theft Auto VI should be priced at $80 to help the struggling games industry.
Xbox CEO introduces new boot-up sound after executive overhaul, but it sounds pretty close to the current one
Xbox CEO Asha Sharma announced a new boot-up sound for Xbox consoles, set to arrive on May 13. While Sharma shared the sound herself, it is noted to be very similar to the current Xbox Series X/S sound. This change comes amid other executive shifts and a reported decline in Xbox hardware sales.
Xbox Sees Big Leadership Shake Up, As Microsoft Cuts Console Copilot Development
Xbox CEO Asha Sharma has initiated significant leadership changes, bringing in executives from Microsoft's CoreAI team to bolster technical expertise. Concurrently, development for Copilot on mobile and console platforms has been halted, signaling a strategic shift away from the feature.
Xbox abandons AI Copilot and then hires a bunch of CoreAI staff
Xbox CEO Asha Sharma has announced the discontinuation of the AI Copilot companion for consoles and the winding down of its mobile functionality, citing a need to move faster and address player friction. This decision comes as several former CoreAI division employees, including Jared Palmer and Tim Allen, have been hired into leadership roles within Xbox. The company also confirmed Project Helix as its next console and a price drop for Xbox Game Pass.
Xbox boss bumps some of her Microsoft CoreAI buddies up into leadership jobs, but hey, at least they're stopping some of their Copilot gubbins
Xbox boss Asha Sharma is scaling back Microsoft's Copilot AI integration, announcing the winding down of Copilot on mobile and halting its development on consoles. This move coincides with Sharma promoting several former Microsoft CoreAI division colleagues into leadership roles within Xbox, including Jared Palmer as VP of engineering and Tim Allen as corporate VP of design, aiming to streamline development and get the business back on track.
Xbox scraps Microsoft Copilot in yet another win for new CEO Asha Sharma
Xbox CEO Asha Sharma has announced the discontinuation of Microsoft Copilot development for consoles and mobile, prioritizing community connection and addressing player and developer friction. This decision marks a significant shift away from AI integration for Xbox, contrasting with Microsoft's broader AI initiatives and the continued embrace of the technology by other industry figures and companies.
Microsoft has finally realized what most of us knew all along: nobody actually wanted Copilot on Xbox
Microsoft is discontinuing the development of its Copilot AI assistant for Xbox consoles and winding down its integration in the Xbox mobile app. Xbox CEO Asha Sharma stated the move is intended to deepen the brand's connection with players and developers. The AI assistant, initially announced in March 2025, was designed to help players overcome in-game challenges but faced skepticism from the gaming community.
Xbox announces leadership changes as it stops development of Gaming Copilot for console
Xbox CEO Asha Sharma announced significant leadership changes and a strategic shift, including the discontinuation of Gaming Copilot development for consoles and phasing it out on mobile. The company aims to increase speed, deepen community connection, and address friction for players and developers by promoting key leaders and integrating new talent, particularly from Microsoft's CoreAI division.
Asha Sharma admits "Xbox needs to move faster", as new CEO begins "winding down Copilot on mobile" and ceases its development on consoles
Xbox's new head, Asha Sharma, is discontinuing the AI-driven "Copilot" initiative, which provided in-game advice, citing the need for Xbox to move faster and improve community connection. Development for Copilot will cease on consoles, and it will be wound down on mobile, as it no longer aligns with the company's direction. Sharma also mentioned potential retirements of other features that don't fit Xbox's vision under her leadership.
Xbox appoints new internal leaders and ditches Copilot AI
Xbox CEO Asha Sharma announced the company is discontinuing its Copilot generative AI features on mobile and halting development for consoles. This decision aligns with a broader strategic shift under Sharma's leadership, which also includes new internal leadership appointments aimed at increasing speed and community connection. Several executives from Microsoft and other tech companies have been brought in to bolster Xbox's product, engineering, and growth teams.
Xbox shake-up sees multiple AI leads join the leadership team
Xbox CEO Asha Sharma has announced a significant leadership reshuffle within Microsoft's gaming division, bringing in several new executives with backgrounds in Artificial Intelligence. These changes aim to streamline development and improve the company's focus on community engagement. The shake-up also involves some existing leaders transitioning to new roles or departing, alongside a shift away from dedicated Copilot gaming support development.
New Xbox Boot-Up Sequence Goes Green
Xbox CEO Asha Sharma announced that a new boot-up sequence featuring the green Xbox logo will arrive for Xbox Series X and S consoles on May 13. This change replaces the previous white-on-black animation and slightly alters the sound effect. Sharma also mentioned upcoming events like the Xbox Games Showcase and a Gears of War: E-Day presentation.
Xbox-spelare blir utan (slipper?) AI-hjälpredan Copilot
New Xbox head Asha Sharma announced that Microsoft is discontinuing the AI assistant Copilot for Xbox consoles and mobile devices. Sharma stated that the feature does not align with the company's new strategy to improve business operations and community connection. This decision comes as Sharma implements other changes, including a significant price reduction for Game Pass.
Xbox ends Copilot development for consoles and mobile
Xbox has announced the discontinuation of its Copilot AI assistant development for consoles and mobile devices. According to Asha Sharma, the company is retiring features that do not align with its future strategic direction.
Xbox CEO Asha Sharma to appoint new leaders to reverse gaming revenue decline
Xbox CEO Asha Sharma is appointing new leaders to address a decline in gaming revenue. Several of these new leaders are being brought in from Microsoft's CoreAI engineering group, where Sharma previously worked.
Xbox Gets Leadership Shake-Up, Stops Development of Copilot on Console
Xbox CEO Asha Sharma announced a significant leadership shake-up and the discontinuation of Copilot AI development on consoles. The changes aim to refocus the company's direction and address friction points for players and developers. Several executives have been appointed to new roles, with a focus on innovation and community connection.
