Brandon Stirrup
Reporting and statements that mention Brandon Stirrup.
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Epic AI Change Sparks Massive Fight Over AI/Vibe Coding
Epic Games' CEO Tim Sweeney announced a significant pivot towards "maximum AI acceleration," aiming to increase AI use in development and bring benefits to Unreal Engine users. This move has sparked a heated debate within the gaming industry, with figures like artist Kenney Vleugels criticizing the embrace of AI, while an Xbox strategy manager argues that ignoring AI means planning for a "fake future."
This Steam Next Fest has over 7,000 games so far, almost double what we saw in June 2026 - and so, so many of them are…
The current Steam Next Fest features over 7,000 game demos, nearly double the amount from June, but a significant portion appears to heavily utilize AI-generated assets. This trend is raising concerns about the quality and originality of submissions, with some developers even withdrawing their games due to fears of being copied by quickly made, AI-driven titles.
Xbox biz guy deletes his X account less than 24 hours after saying game devs who don't embrace AI 'should not be in the business of being a business'
Xbox senior business strategy manager Brandon Stirrup deleted his X account after a controversial thread advocating for AI adoption in game development. Stirrup stated that developers not embracing AI are 'planning for a fake future' and that Xbox is actively using AI. His comments sparked significant backlash, leading to the deactivation of his account.
Battlefield 6 Dev Owns Up To Mistakes With Strange-Looking Cosmetics, But Stays Silent On Possible AI Use
Battlefield Studios has acknowledged player feedback regarding unusual cosmetic items in Battlefield 6, admitting mistakes with some designs like the "SECUTY" typo. While the developer did not confirm or deny the use of generative AI, they are reviewing internal processes to improve quality control. The article also notes that other companies like Activision are using AI, and Microsoft executive Brandon Stirrup commented on the industry's general acceptance of the technology despite player apprehension.
Xbox business manager says devs not using AI shouldn't "be in the business of being a business" – because he "vibe coded a bad but improvable game in 2 days"
Xbox business manager Brandon Stirrup stated that game developers not using generative AI should reconsider their business. Stirrup claims he created an improvable game in two days using 'vibe coding' and believes AI is essential for future development, asserting that studios refusing AI are not truly in the business of being a business. The article counters this by highlighting successful games like Palworld that did not heavily rely on AI.
