Chris Cocks
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Hasbro CEO Chris Cocks on AI, KPop Demon Hunters, and Harry Potter
Hasbro CEO Chris Cocks discussed the company's significant investments in games and digital media, highlighting the success of the mobile game Monopoly Go. He also touched upon the importance of established brands like Magic: The Gathering and Dungeons & Dragons, as well as Hasbro's expansion into original video games such as Exodus.
Hasbro CEO Chris Cocks on AI, KPop Demon Hunters, and Harry Potter
Hasbro CEO Chris Cocks discusses the company's significant investments in games and digital media, highlighting the success of the mobile game Monopoly Go. He also touches upon the expansion of established brands like Magic: The Gathering and Dungeons & Dragons, as well as new ventures such as the upcoming video game Exodus.
Crown prince of Saudi Arabia's Electronic Gaming Development Company acquires 5% stake in Capcom
Saudi Arabia's Electronic Gaming Development Company (EGDC), a subsidiary of the Misk Foundation, has acquired a 5% stake in Capcom, reportedly as a pure investment. This follows a similar acquisition of Capcom shares by the Public Investment Fund (PIF) in 2022. The article also includes commentary from Hasbro CEO Chris Cocks on the challenges and future of the video game industry, including cost inflation, talent acquisition, and the potential of AI.
Hasbro CEO thinks the video game industry needs to "think about things differently"
Hasbro CEO Chris Cocks believes the video game industry needs to adopt new strategies due to rising development costs and slower market growth. He suggests exploring global talent pools, leveraging AI to enhance games, and rethinking business models beyond traditional AAA releases. Cocks also hinted at upcoming high-quality video game releases from Hasbro.
Hasbro CEO Promises No Generative AI In Its Video Games
Hasbro CEO Chris Cocks has stated that the company will not be using generative AI in its video games, particularly for its Magic: The Gathering and Dungeons & Dragons franchises. This stance follows backlash from fans regarding AI-generated artwork in a D&D sourcebook and marketing imagery for Magic: The Gathering. While Cocks acknowledged potential uses for AI in concept generation, he emphasized a commitment to human creators for the final game products.
Hasbro CEO still has 'so much AI-based' grist in his own D&D games 'it would floor you', but he's not putting it in MTG cards or D&D books because people 'just don't want it'
Hasbro CEO Chris Cocks still uses AI extensively in his personal Dungeons & Dragons games but does not believe it is suitable for official Magic: The Gathering cards or D&D books due to fan reception. Despite his personal use, Cocks acknowledges the disruptive potential of AI in the industry but notes that business models are still undefined.
