GAGames Industry
"It has done something useful for the world": how Ubisoft uses its games to create content for museums and TV
Ubisoft is leveraging its video game assets to create educational content for museums and television. The company's SVP of new business, Deborah Papiernik, highlighted how games like Assassin's Creed Origins and Mirage, along with Far Cry Primal, have been adapted into "Discovery Tours" and digital films for institutions. These collaborations, while not a significant revenue source, help museums increase visitor engagement and provide unique historical and scientific narratives affordably.
