Emily Brough

POPMART and Sanrio Team Up for a LABUBU x Hello Kitty Collection

Pop Mart has announced a collaboration with Sanrio, featuring their popular LABUBU character alongside Sanrio icons like Hello Kitty. The collection will include blind-box vinyl pendants inspired by characters such as My Melody and Kuromi, as well as a standalone Hello Kitty LABUBU plush doll. This partnership aims to blend the appeal of both brands for collectors and fans.