GAGames Industry
Football commentator permits EA to use an AI version of his voice for EA Sports FC
Football commentator Guy Mowbray has granted Electronic Arts permission to use an AI version of his voice for EA Sports FC, allowing the company to generate player names. While EA emphasizes this is a collaboration with talent, not a replacement, the article also notes other voice actors' concerns about AI voice replication without consent, citing examples from Tomb Raider and Apex Legends.
