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Sanrio launches self-publishing label Sanrio Games
Sanrio, the company behind Hello Kitty, has launched its own self-publishing label, Sanrio Games, aiming to release approximately 10 titles over the next three years. The first game, Sanrio Party Land, is a party game scheduled for a global release in fall 2026 on Nintendo Switch and Switch 2. This initiative is part of Sanrio's long-term vision to become a global IP platform provider, with games serving as a core pillar for expanding its intellectual property and creating integrated experiences.
