Ivo Gerscovich
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Sonic The Hedgehog 35th anniversary interview - the persistence of an icon
Sega's Takashi Iizuka and Ivo Gerscovich discuss the enduring appeal of Sonic The Hedgehog on its 35th anniversary. They highlight the character's core identity of freedom and speed, the importance of balancing legacy with innovation, and the franchise's expansion into various media like movies, comics, and audio dramas. The interview also touches on future game development, potential spin-offs for supporting characters, and the strategy behind successful brand collaborations.
Sonic Live In Concert announces North American and U.K. dates — MP3s & NPCs
Senbla and SEGA are celebrating 35 years of Sonic The Hedgehog with a "Sonic Live In Concert" tour across North America and the U.K. The tour will feature music from the franchise, with the full production debut set for September 26 at Hollywood's Dolby Theatre. Tickets go on sale to the general public on May 29.
SONIC LIVE IN CONCERT ANNOUNCES GLOBAL TOUR DATES AS FRANCHISE CELEBRATES 35 YEARS
SEGA and Senbla have announced "Sonic Live In Concert," a global concert tour celebrating the 35th anniversary of the Sonic the Hedgehog franchise. The tour will feature iconic music and visuals from the series, with performances scheduled in the U.S. starting September 26, 2026, and in Europe starting September 30, 2026. Tickets go on sale May 29, 2026.