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J Allard

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Former Xbox Boss Is Reportedly Making A Phone For Amazon, 12 Years After First Effort Failed

Amazon is reportedly developing a new AI-driven smartphone, codenamed 'Transformer,' led by former Xbox boss J Allard. This initiative marks Amazon's second attempt at the smartphone market after the previous Fire Phone failed. The device aims to integrate AI for personalization and push users towards Amazon's services, though the project's future and specific features remain uncertain.