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Jeff Pu

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Analyst: iPhone 18 Pro May Open at $1,399 as Memory Costs Bite

Analyst Jeff Pu forecasts that the upcoming iPhone 18 Pro will launch at a starting price of $1,399, a significant increase from the current iPhone 17 Pro's $1,099. This price hike is attributed to rising memory costs, exacerbated by an AI-driven shortage, which is also impacting gaming hardware like the Xbox Series X and Steam Machine. Samsung's recent Galaxy Z Fold 8 Ultra also saw a $100 price increase due to similar component cost pressures.