John Needham
Reporting and statements that mention John Needham.
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"This is us speaking to the world" – Why London is keen to host esports events like the Valorant Masters
London's deputy mayor for culture and the creative industries, Justine Simons OBE, and Riot Games' president of publishing and esports, John Needham, discuss the strategic benefits of hosting major esports events like the Valorant Masters. They highlight the economic impact, global reach, and reputational boost these events bring to the city, emphasizing London's ambition to be a premier destination for esports.
"We can break even and be self-sustaining within Riot" – The firm behind League of Legends is "super close" to making esports sustainable
Riot Games' head of publishing and esports, John Needham, states that the company's esports business is very close to achieving profitability and self-sustainability. He attributes this progress to a shift in business model from sponsorships to digital items and increased revenue sharing with esports teams, alongside efforts to grow viewership and player engagement through various transmedia initiatives.
