John Rosenberg

Keywords Studios combines multiple marketing businesses into global creative agency FreeAnimal

Keywords Studios has launched FreeAnimal, a new global creative agency that consolidates seven of its existing marketing and production firms, including Ichi, KWM, Fire Without Smoke, Gnet, TrailerFarm, Maverick, and Big Farmer. This move aims to provide a single point of contact for developers, publishers, and brands, leveraging the collective expertise across its network of international offices. The initiative is part of Keywords Studios' broader strategy of acquiring and integrating companies to expand its service offerings in the gaming industry.