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"Creativity is the key": how PC hardware's smaller manufacturers are navigating the RAM shortage disaster
Smaller PC hardware manufacturers are navigating the current RAM shortage by using less memory in their products or leveraging their unique market position. Companies like Commodore International with the C64 Ultimate and Panic with the Playdate are less affected due to lower RAM requirements, while Framework utilizes a modular approach and direct supplier contact to manage component sourcing. Despite these strategies, some firms like the Pi Foundation have had to increase prices, and the overall outlook suggests the shortage, driven by AI demand, could persist for several more years.
