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Mass Effect fans ramp up efforts to save BioWare's RPG series with a Times Square billboard and plans for more ads outside The Game Awards
Fans are organizing efforts to save the Mass Effect series after Electronic Arts reportedly cancelled the next game and shut down BioWare. Initiatives include a Times Square billboard, planned ads near EA headquarters and The Game Awards, and a petition with over 226,000 signatures urging EA to continue the franchise. Community-funded efforts are also raising money for the Game Workers' Hardship Fund.