GIGames IndustryPositive
Esports consultancy The Story Mob rebrands to "strategic player culture advisory"
Esports consultancy The Story Mob has rebranded as a "strategic player culture advisory" to better serve the broader games industry. The company, founded in 2018, has launched a new service called Play Makers to help brands understand and navigate player culture through immersive strategy sessions. CEO Anna Rozwandowicz stated that the shift reflects gaming's evolution into sport, entertainment, identity, and community.
