GPGames PressPositive
Mistplay Completes Acquisition of Connected Rewards, Expanding Its Rewarded Loyalty Platform
Mistplay has finalized its acquisition of Connected Rewards from Mobivity Holdings Corp., integrating it into Mistplay's LoyaltyPlay platform. This move expands Mistplay's ability to foster brand loyalty by connecting in-game engagement with real-world rewards and commerce. Both companies' leaders expressed enthusiasm for the potential to drive deeper customer relationships and measurable growth through this unified loyalty solution.