Kim Hyung Tae
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Following Stellar Blade: Blood Rain AI controversy, Shift Up lead says they're taking concerns "seriously" but the tech still has "a lot of influence and impact on game development"
Shift Up's CTO DongKi Lee addressed the controversy surrounding the AI-generated music video for Stellar Blade: Blood Rain, stating the studio takes concerns seriously and will separate experimental content from game-related content. While acknowledging the backlash, Lee emphasized AI's potential as a tool to support developers' creativity and create high-quality games, a sentiment echoed by CEO Kim Hyung Tae.
Stellar Blade: Blood Rain studio CEO defends AI music video because Evie was originally "created from head to toe" by the devs, but fans say that's not the point
Shift Up CEO Kim Hyung Tae defended the studio's use of AI in a music video for Stellar Blade: Blood Rain, stating the character Evie was created by human artists. He clarified that AI was used for rendering based on existing data, not for generating the character from scratch. Despite his explanation, fans remain critical, citing ethical concerns regarding labor and the perceived shortcut of using AI.
Stellar Blade: Blood Rain's AI music video should be viewed with "understanding in mind", says studio boss
Shift Up CEO Kim Hyung Tae addressed player criticism regarding an AI-generated music video for Blood Rain, clarifying that the AI renders existing assets created by their artists. He emphasized the necessity of AI in game development to compete with the scale of Chinese studios, noting that 80% of Shift Up's revenue comes from overseas markets.
Stellar Blade: Blood Rain's AI slop music video is terrible for us all
The article criticizes ShiftUp's use of AI-generated music and video for Stellar Blade: Blood Rain, calling it detrimental to the game's artistic integrity and the broader gaming industry. CEO Kim Hyung Tae's pro-AI stance is highlighted, contrasting with the company's previous success with human-created music in Nikke: Goddess of Victory. The author expresses concern that normalizing such practices could lead to a future of soulless, mass-produced games.
Stellar Blade: Blood Rain CEO addresses concerns over Evie’s youthful design, but ends up causing even more of them
Shift Up CEO Kim Hyung-tae addressed player concerns regarding the youthful design of the character Evie in Stellar Blade. His comments, however, have reportedly amplified existing concerns among the player base.
With Stellar Blade 2's Reveal Near, Real-Life Eve Returned to Dev Shift Up
Korean model Shin Jae-eun, who was scanned for the character Eve in Stellar Blade, has visited developer Shift Up. News regarding the sequel, Stellar Blade 2, is expected later this year. While Shift Up will self-publish the sequel, Sony is still expected to be involved in marketing.
Resident Evil director's new AAA studio is "joining forces" with Stellar Blade developer Shift Up "to create a masterpiece of a game" – and no, this isn't an April Fool's joke
Stellar Blade developer Shift Up and Resident Evil director Shinji Mikami's studio Unbound have announced a partnership to create a new game. Both studios expressed excitement about collaborating, with Mikami aiming to create a "masterpiece" and Kim Hyung-tae emphasizing their aligned creative visions.
Shinji Mikami & Stellar Blade Director Kim Hyung Tae are teasing a game announcement
Shinji Mikami, following the end of his non-compete clause after leaving Tango Gameworks, is teasing a new game announcement with Stellar Blade director Kim Hyung Tae. Mikami has established his new studio, Unbound, which is expected to debut its first title soon.