GAGames Press
British Arena set to wow Sunderland as interest grows for multi-use venue
The British Arena, a new 15,000 sq.ft multi-use venue in Sunderland, has revealed its name and exclusive mockup images ahead of its summer 2026 opening. The arena, developed by the British Esports Federation in partnership with Sunderland City Council, will host a variety of events including esports, live music, and conferences. Interest is growing from local businesses and global brands for naming rights and sponsorship opportunities.