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Maor Sason

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Games IndustryPositive

AppCharge: Direct-to-consumer market worth around $17bn today

Direct-to-consumer (DTC) spending in mobile gaming is estimated to be around $17 billion, with a median revenue increase of 15% for companies adopting the model. While many companies are exploring or scaling DTC operations, challenges include player acquisition and making consumers aware of these direct channels. AppCharge's CEO suggests DTC will become the standard for successful game operations, enabling better player relationships and monetization.