Marc Wilkinson
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Valve says devs can fight AI clones on Steam by not "relying on a single mechanic that someone can easily copy," and report extortion to law enforcement while you're at it
Valve has advised game developers on Steam to prioritize originality and add unique features to combat AI-generated game clones. In response to reports of extortion attempts where AI users threaten to clone games if not paid, Valve business team members suggested developers report such threats to law enforcement in extreme cases, while also noting that Valve will investigate further.
Valve Knows Steam Next Fest Has An AI Slop Problem, And It’s Looking For Solutions
Valve is aware of the issue of low-quality, AI-generated game demos surfacing during Steam Next Fest and is exploring solutions. The company acknowledges that the randomized game selection at the start of the event, designed to give all developers equal exposure, leads to some "AI slop" being presented to users. While Valve is actively considering fixes, their current temporary solution is to wait a few days into the event for personalized recommendations to kick in.