Martin McBride
Reporting and statements that mention Martin McBride.
Latest coverage
Side expands presence in China, opens new studio and acquires art outsourcing provider Roboto Entertainment
Side has expanded its operations in China by opening a new studio in Chengdu and acquiring art outsourcing provider Roboto Entertainment. Andrea Cordella, founder of Roboto Entertainment, has been appointed as Side's global head of art and studio head for the new Chengdu office. This move aims to leverage China's significant presence in the AAA and AA game art outsourcing market.
"We view AI as a sliding scale. There will always be a human in the loop; that's our ethos": Why Side has signed an MOU with Modl.ai to use AI for QA
Services provider Side has signed a memorandum of understanding with Danish AI firm Modl.ai to develop an AI-enabled quality assurance system. This new system aims to reduce friction by not requiring access to source code, instead playing the game like a consumer and identifying bugs. Both companies emphasize that human experts will remain integral to the process, with AI augmenting rather than replacing QA testers and potentially creating new career paths.
Jobs roundup: June 2026 | Bernard Kim joins Appcharge advisory board
Several key appointments and elections have occurred in the games industry. Bernard Kim has joined Appcharge's advisory board, Romain Dijoux is the new studio head at Netflix's Night School Studio, and the German Games Industry Association has elected a new executive board. Other notable moves include Sam Hilary at Team17, Charlotte Spurgeon and Celeste Valentine at Imprint Studios, and leadership changes at Side.
