Masahiro Sakurai
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Masahiro Sakurai Shrugs Off AI Games as ‘Unprofitable Titles’ as Clones and Mods Boom
Super Smash Bros. creator Masahiro Sakurai believes that AI-generated games are unlikely to be profitable, comparing them to low-quality goods. He suggests that human-made titles like Shadow of the Colossus offer a superior experience that AI cannot replicate, despite the current boom in AI-created clones and mods.
Nintendo's Shigeru Miyamoto says AI could have 'positive' impact on gaming
Nintendo's Shigeru Miyamoto believes generative AI can positively impact game development by allowing creators to focus on core concepts rather than labor-intensive tasks. He compares its introduction to the advent of computers, suggesting it will highlight individual creativity and intent. While acknowledging potential pitfalls, Miyamoto remains optimistic about AI's role as an assistant that ultimately requires human guidance for meaningful creation.
Nintendo’s Shigeru Miyamoto weighs in on AI, says “there will always be a role” for humans
Nintendo's Shigeru Miyamoto shared his perspective on generative AI, stating that while AI can handle labor-intensive tasks in creation, human intent and individual capabilities will always remain crucial. He believes AI's advancement provides an opportunity to focus on what is truly important in game development.
Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicated
Super Smash Bros. director Masahiro Sakurai believes generative AI will lead to a significant increase in unoriginal games, with many becoming unprofitable due to mass production and poor quality. However, he asserts that unique human creativity, exemplified by designers like Fumito Ueda, cannot be replicated by AI as it can only reference existing works.
Evening Reading - October 20, 2026
This edition of Evening Reading covers a variety of gaming news, including updates for Cyberpunk 2077 and EVE Online, a potential delay for Umamusume: Pretty Derby due to immigration policies, and the announcement of a new Deadlock update. It also touches on financial news for Tesla, SpaceX, and Netflix, and mentions the potential for a 2027 Xbox handheld.
Masahiro Sakurai believes reliance on AI will lead to a wave of unoriginal, 'unplayable' games
Masahiro Sakurai, known for Super Smash Bros. and Kirby, expressed concerns that an over-reliance on AI in game development could lead to a flood of unoriginal and unplayable titles. He believes AI can replicate existing works but cannot create truly novel ideas like those from unique creators such as Fumito Ueda.
Super Smash Bros and Kirby creator Masahiro Sakurai says original games will be harder for AI to rip off, but…
Masahiro Sakurai, creator of Kirby and Super Smash Bros, expressed concerns about generative AI in game development, particularly its ability to replicate established game mechanics. He believes AI-generated games pose a significant threat to original titles, especially in the crowded indie market, and advises players to support human-made games.
Best N64 Games: 40 Essential Nintendo 64 Games — Too Much Gaming | Video Games Reviews, News, & Guides
This article celebrates the 30th anniversary of the Nintendo 64 by listing 40 essential games for the console. It highlights the console's innovations in 4-player local multiplayer and force feedback, and details influential titles across genres like first-person shooters, 3D platformers, and adventure games, with personal anecdotes and reflections on their lasting impact.
The next Smash Bros. should add these new stages
This article discusses potential new stages for the next Super Smash Bros. game, suggesting ideas inspired by various Nintendo franchises. It proposes stages based on Bowser's Castle, Area Zero from Pokemon Scarlet and Violet, the Stormwind Ark from The Legend of Zelda: Tears of the Kingdom, and Alivel Mall from Kirby and the Forgotten Land, among others.
Smash Bros. director shares thoughts on originality in games, says “industry that loses its originality will ultimately just die a slow death”
Masahiro Sakurai, director of Super Smash Bros., believes originality has little impact on game sales, stating that an industry that loses its originality will eventually die. He announced the discontinuation of the Game Designers Award at the Japan Game Awards, which recognized creativity and innovation.
Smash Bros and Kirby creator Masahiro Sakurai warns "an industry that loses its originality will simply die a slow death" as he retires his Game Designers Award after 16 years
Masahiro Sakurai, creator of Kirby and Super Smash Bros., announced the discontinuation of his Game Designers Award due to his inability to find a successor. He emphasized the critical importance of originality in the gaming industry, warning that a lack of it will lead to a slow death, especially as AAA budgets increase and lead to safer, less innovative titles.
Masahiro Sakurai Forced to Abandon Game Designers Award After 16 Years as He Can't Find a Successor
Masahiro Sakurai has announced that the Game Designers Award will not return to the Japan Game Awards. He revealed that he has been unable to find a suitable successor to take over the award's organization after 16 years.
Multiple Switch 2 Editions Were Announced Today, But One Big Exception Remains
Despite multiple games receiving enhanced 'Nintendo Switch 2 Editions' after the latest Nintendo Direct, Super Smash Bros. Ultimate remains conspicuously absent. This omission is puzzling, especially considering the game's sales success and the potential logistical and licensing hurdles that might be preventing an updated version.
New Super Smash Bros and Nintendogs games are on the way, according to prominent Nintendo leaker
A prominent Nintendo leaker, Malo932, has revealed potential upcoming titles including a new Super Smash Bros. game and the return of the Nintendogs series. The leaker also suggested remakes for The Legend of Zelda: Ocarina of Time and new entries in Star Fox and Switch Sports franchises.
Super Smash Bros. Ultimate Gets An Update, But Not The One You Want
Super Smash Bros. Ultimate received a Ver. 13.0.5 patch that fixes online battle data issues, but it does not include any features for the upcoming Nintendo Switch 2, unlike recent updates for Mario Kart 8 Deluxe and Pikmin 3 Deluxe. Fans are disappointed by the lack of new content or Switch 2-specific enhancements for Ultimate, especially given that development for new content ceased in 2021.
ShackStream: Pokemon XD: Gale of Darkness on The Stevetendo Show! Episode 734
The Stevetendo Show will feature a playthrough of Pokemon XD: Gale of Darkness on The GameCube. The streamer plans to catch Shadow Pokemon and explore the Orre Region. Upcoming streams will also include The Legend of Zelda: Ocarina of Time and Splatoon, with a potential playthrough of Super Mario Sunshine after its addition to the Nintendo Switch Online service.
"It's a massive failure": Nintendo's Shigeru Miyamoto slams short-term profit gains that have "burned through the talents of so many people"
Nintendo's Shigeru Miyamoto criticized the focus on short-term profits and recouping investments in game development, stating it leads to a "massive failure" by burning through talent. He believes games that resonate most are created from fundamental ideas and unique concepts, rather than chasing market trends or immediate financial returns.
As the Famicom turns 43, Kirby and Super Smash Bros. creator Masahiro Sakurai says it's the console that had the…
Masahiro Sakurai, creator of Kirby and Super Smash Bros., celebrated the 43rd anniversary of the Family Computer (Famicom), stating it had the biggest impact on him as a game creator. Square Enix also marked the occasion, highlighting the Famicom's importance for the JRPG genre with the beginnings of Final Fantasy and Dragon Quest. Sakurai emphasized the console's role in shaping the modern game industry.
Nintendo promises to keep "aiming for unique entertainment that only we could produce" as it shouts out its continued "originality" following recent fan vote
Nintendo has expressed gratitude after being voted the favorite developer by readers of Famitsu magazine. The company reaffirmed its commitment to producing unique entertainment and maintaining originality in its game development, referencing its history since the Famicom's release. Nintendo also acknowledged the positive reception of Mario and The Legend of Zelda series.
Super Smash Bros creator Masahiro Sakurai sometimes "sounds exactly like Goku," ex-Tekken boss says: "A Saiyan who genuinely believes he's just another ordinary human"
Former Tekken producer Katsuhiro Harada compares Super Smash Bros. creator Masahiro Sakurai to a Dragon Ball Saiyan, noting Sakurai's seemingly effortless solutions to complex problems. Harada also briefly mentions Hidetaka Miyazaki and discusses Bandai Namco's collaboration with Sora Ltd. on the Super Smash Bros. series, particularly regarding the inclusion of Kazuya Mishima.
