Michael O’Donnell

Federal Aviation Administration targets gamers in this bespoke and not at all cringeworthy recruitment ad

The US Federal Aviation Administration is targeting gamers in a new recruitment ad to address a shortage of air traffic controllers. The ad, which features esports clips and mentions the Xbox One logo, aims to attract young adults with skills transferable to the role. While acknowledging gaming experience can be an advantage, officials also stress the importance of aptitude, discipline, and decision-making under pressure.