Modjo

"Having a hand in the game etches you in history": How Grand Theft Auto became a musical tastemaker

Rockstar Games has established itself as a significant musical tastemaker through the Grand Theft Auto franchise, influencing popular music trends and introducing new artists to a global audience. The trailers for Grand Theft Auto VI, featuring songs by Tom Petty and The Pointer Sisters, significantly boosted streams for these artists, demonstrating the franchise's cultural impact. While the games have been praised for their curated soundtracks, there have been controversies regarding music licensing fees offered to artists.