Myke Parrott
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CodeDev Group launches dev studio Full Spectrum Interactive
CodeDev Group, also known as The Unreal Guys, has launched a new game development studio named Full Spectrum Interactive. The studio is led by UK industry veterans Matt Southern, Christian McKinney, and Rob Williams, and will focus on developing small to AA titles while also offering co-development services. Full Spectrum Interactive aims to leverage talent from CodeDev Group and its optimization division, The Performance Guys.
CodeDev launches optimisation division The Performance Guys
UK co-development studio CodeDev has launched a new division named The Performance Guys, dedicated to tackling critical optimization work for game development projects. The division, which includes engineers and technical artists, aims to deliver significant memory usage savings and has already worked on titles like Mafia: The Old Country. CodeDev also developed an internal tool called 'Performance Intelligence' to provide detailed insights into budget and CPU usage, supporting optimization efforts across Unreal Engine, Unity, and proprietary technologies.
What lessons have developers learned from external development?
External development studios emphasize the critical importance of trust and clear communication with clients, often valuing these over raw talent. Key lessons learned include aligning visions, being adaptable to client workflows, adding value beyond basic tasks, specializing in core competencies, and continuously updating technology and processes. Careful scaling and scope discipline are also vital for long-term success in the external development sector.
What does the future of external development look like?
Industry leaders discuss the evolving landscape of external development in the gaming industry, predicting a shift towards more strategic, integrated partnerships rather than simple outsourcing. Factors like AI, increasing game complexity, and publisher budget pressures are driving this change, leading to a more specialized and collaborative approach.
Jobs Roundup: April 2026 | CodeDev appoints Andy Norman as COO
Unreal Engine studio CodeDev has appointed Andy Norman as Chief Operating Officer, with Norman expressing enthusiasm for building strong relationships with staff and clients. Separately, creative communications agency DDA has hired Tom Goldberger as Vice President of Gaming, leveraging his extensive PR experience from companies like Square Enix and Ubisoft.
Jobs Roundup: April 2026 | Frederik Hammes appointed managing director of Gamescom organiser
Several key appointments have been made across the gaming industry. Frederik Hammes is the new managing director of Game Events GmbH, the organizer of Gamescom, succeeding Stephan Reichart. Rovio has appointed Smith Dela Pena as performance marketing lead for Angry Birds Dream Blast, and Yolanda Zhang is the new senior product manager for Diablo Immortal at Blizzard Entertainment. Additionally, Andy Norman has joined CodeDev as COO, and Tom Goldberger is the new vice president of gaming at DDA.
Jobs Roundup: April 2026 | Sega Europe appoints Irina Kim as chief financial officer
This article rounds up recent executive appointments across the gaming industry. Notable changes include Irina Kim as CFO of Sega Europe, Joost Hagesteijn leading Roblox's European operations, and Andy Norman appointed COO of CodeDev. Several other key roles have also been filled at companies like Astragon Entertainment, Rovio, and Blizzard Entertainment.
