Nikita Bier
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Nikita Bier steps down as Head of Product at X
Nikita Bier has announced his departure as Head of Product at the social media platform X, formerly Twitter. Bier stated that he is stepping down to return to his role as a poster and expressed confidence in the current leadership to elevate X further. He highlighted the platform's unprecedented growth in users and engagement, along with the launch of nearly 30 new products aimed at protecting the integrity of the 'town square'.
X's head of product is leaving the company one year after joining
Nikita Bier, head of product at X, is leaving the company just one year after joining. Bier was instrumental in implementing significant changes to the platform during their tenure.
X is shutting down its Communities feature
X is shutting down its Communities feature on May 30, as announced by Head of Product Nikita Bier. The feature, which allowed users to create and moderate public groups, was reportedly used by less than 0.4% of users and contributed significantly to spam and scams. X's proposed replacement includes XChat for group chats and a new custom timelines feature for topic-focused feeds.
X finally adds custom timelines
X has launched a new feature called Custom Timelines, allowing users to curate their feed based on specific topics of interest. Developed over several months, this update, announced by head of product Nikita Bier, utilizes Grok's AI for personalization. The feature is currently in early access for Premium subscribers on iOS and will soon be available on Android, with a tool to snooze topics also released.
X has a slightly more functional photo editor now
X has updated its in-app photo editor, adding features like drawing, text overlay, and AI-powered edits through xAI's Grok. These enhancements bring the editor closer to dedicated photo applications. The update is currently available on iOS and will soon be released on Android.
X is changing its revenue-sharing policy to deter users pretending to be Americans
X is updating its revenue-sharing policy to prioritize engagement from a user's home region, according to Head of Product Nikita Bier. This change aims to encourage content relevant to local audiences and discourage users from gaming the system by pretending to be in the US or Japan. The new policy, effective March 26, 2026, will no longer send money overseas for content focused on American politics.
X's Exclusive Threads feature lets creators paywall the end of tweet threads
X has introduced a new feature called Exclusive Threads, allowing creators to paywall parts of their tweet threads for subscribers. This update to the creator subscriptions platform aims to provide new monetization tools by enabling creators to tease content before locking the remainder behind a subscription. The company is also promoting other features like paid partnership labels for sponsored posts.
X to require AI labels on armed conflict videos from paid creators, citing ‘times of war’
X will suspend creators from its revenue sharing program if they post AI-generated videos depicting armed conflicts without disclosure. This policy, announced by Head of Product Nikita Bier, applies only to monetized accounts and AI-generated conflict videos, with violations flagged by Community Notes or AI metadata detection. The platform is also testing a broader AI labeling toggle for all posts.