GAGame Instants
SM, JYP, YG, HYBE Siapkan Festival Kpop Besar bak Coachella
Four major South Korean entertainment agencies, SM Entertainment, JYP Entertainment, YG Entertainment, and HYBE, are collaborating to launch a global K-Pop music festival comparable to Coachella. The initiative, named Fanomenon, aims to expand K-Culture worldwide, with initial discussions involving government committees and potential business structures.