Philip Driver

One Solo Developer. One Big Finish: The Game Marketer Helps ShantyTown Reach 100,000+ Steam Wishlists

Solo developer Erik Rempen's cosy diorama builder ShantyTown, developed under Silk Softworks, achieved over 100,000 Steam wishlists with the help of marketing agency The Game Marketer. The comprehensive campaign included strategy, PR, paid media, and creative asset production, leading to 1.5 million Steam page visits and 70,000 demo downloads.