Robbie Ferguson
Reporting and statements that mention Robbie Ferguson.
Latest coverage
Immutable Adding Roughly 15 Studios Every Week as Ferguson Teases ‘Imminent’ Product Launch
Immutable is onboarding approximately 15 new game studios weekly and is set to announce a new product imminently, according to co-founder Robbie Ferguson. The company has seen significant growth in the last 90 days, helping one game achieve 150,000 wishlists in 10 days and increasing wishlist-to-sale conversions by 2.2 times. Immutable's growth platform, Immutable Audience, is being marketed to web2 studios to improve player acquisition and conversion rates.
Origins TCG hands demo players a deckbuilder and 70+ fresh cards in weekend trial
Koin Games is conducting a weekend trial for the Origins TCG demo, introducing over 70 new cards, five new decks, and a deckbuilder. The Steam demo, released on July 15, has received a "Very Positive" rating. The full game is slated for release in Q4 2026, with a shift in its trading model to the Steam Marketplace.
Immutable Shifts Focus from Game Development to AI Marketing Platform
Immutable has undergone a strategic overhaul, reducing its game development roles by 29 and shifting focus to an AI-powered marketing platform for web2 game publishers. The company will continue active support for 'Gods Unchained' while placing 'Guild of Guardians' in maintenance mode. This pivot aims to leverage Immutable's 'Immutable Audience' platform to improve user acquisition and retention for clients, as demonstrated by its work with Ubisoft's 'Might & Magic: Fates'.
