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Robert Huynh

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Games IndustryNegative

AI startup Reforged Labs shuts down as the "gap we were selling into is closing"

AI startup Reforged Labs, which provided generative AI technology for mobile game marketing, is shutting down after three years. Despite signing six-figure contracts with major clients like Supercell and Ubisoft, the company struggled to scale beyond the gaming sector. CEO Robert Huynh cited the closing gap in AI capabilities as a factor, leading to the decision to cease operations rather than shrink the business.