Ross Burton
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Massively Overthinking: Under what conditions, if any, would you accept AI use in an MMORPG?
Industry figures discuss the conditions under which they would accept the use of generative AI in MMORPGs. While some see potential for AI in specific tasks like coding or placeholder assets, many express concerns about job displacement, reduced game quality, and a general loss of trust in studios that utilize the technology. The consensus leans towards AI being a net negative if it compromises human work or game integrity.
Data analyst finds 'AI stigma' on Steam can reduce the number of reviews a game gets by around 53%—and…
A data analysis by Ross Burton for Game Oracle suggests that games disclosing the use of artificial intelligence face an 'AI stigma' on Steam, leading to approximately a 53% reduction in reviews compared to games that do not disclose AI use. This penalty is more pronounced for high-potential games and developers with established track records, indicating that player perception significantly impacts reception despite the tool's utility in game development.