Shuntaro Furukawa
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Nintendo Increased The Switch 2 Price to $500, And It Still Isn't Enough
Nintendo is increasing the price of the Nintendo Switch 2 from $450 to $500 in the US starting in September, citing rising component, currency, and oil costs. Despite the price hike, Nintendo president Shuntaro Furukawa stated the new MSRP will not fully cover production costs but believes a strong software lineup will maintain value for consumers. This follows similar price increases for PlayStation 5 and Xbox Series X|S consoles.
Nintendo Switch 2 is Getting a Choose Your Game Bundle in Early June for $499.99
Nintendo is launching a 'Choose Your Game Bundle' for the Nintendo Switch 2 in early June for $499.99, including a download code for one of three selected games. This bundle will be available before a price increase on September 1st, which will raise the console's MRP to $499.99. Nintendo also reported selling nearly 20 million Switch 2 units by March 31st, 2026, and projected a year-on-year decline in hardware sales for the upcoming fiscal year.
Nintendo share value falls as president admits increased prices will "raise the barrier to purchase"
Nintendo's share value has fallen significantly after president Shuntaro Furukawa admitted that increased hardware prices will "raise the barrier to purchase." Furukawa emphasized that providing engaging gameplay and unique experiences is crucial to offering value beyond the price, aiming to expand the market for the Nintendo Switch 2. The company cited changes in market conditions for recent price increases in several regions.
Nintendo Isn't Ruling Out Further Switch 2 Price Changes Just Yet
Nintendo is not ruling out further price adjustments for the upcoming Nintendo Switch 2 console due to ongoing component cost uncertainties. President Shuntaro Furukawa stated the company needs to respond flexibly to market situations. This follows an announced price increase of $50 in North America and €30 in Europe, set for September 1st.
Stop Stressing, Nintendo Says More Switch 2 Games Are Coming
Nintendo President Shuntaro Furukawa addressed concerns about the lack of major first-party titles for the Nintendo Switch 2 in the coming months. He stated that more titles are planned for the second half of the fiscal year and that the company is working to improve its development system to ensure a steady cadence of releases, including both major and smaller games.
Nintendo says its preparing a “robust” software lineup to “enhance” the Switch 2
Nintendo president Shuntaro Furukawa stated that the company is preparing a robust software lineup to enhance the upcoming Nintendo Switch 2. He also acknowledged that the new console's pricing does not fully account for all cost increases. Potential titles mentioned include Yoshi, Splatoon, Star Fox, and a rumored remake of The Legend of Zelda: Ocarina of Time.
Nintendo not ruling out another Switch 2 price increase in the future
Nintendo president Shuntaro Furukawa acknowledged that a price increase for the Nintendo Switch 2 could raise the barrier to entry for consumers. He stated that the company aims to provide compelling gameplay experiences that offer value exceeding the price point and will continue to release diverse titles. Furukawa also indicated that Nintendo is preparing to respond flexibly to future component price trends and potential further adjustments.
Nintendo president comments on decision for raising Switch 2’s price
Nintendo president Shuntaro Furukawa explained the decision to increase the price of the upcoming Nintendo Switch 2 globally. The price adjustment is a response to rising costs of components, memory, oil, and unfavorable foreign exchange rates, which are projected to impact hardware profitability long-term. Furukawa apologized for the increase and promised a strong software lineup to compensate.
Nintendo says Mario Kart World is a “crucial” game, aims to convey appeal so that it’s “embraced by a wide audience as a perennial staple in our lineup”
Nintendo President Shuntaro Furukawa stated that Mario Kart World is a crucial title intended for long-term sales on the Nintendo Switch 2, aiming for broad audience appeal. He also clarified that the company's software sales forecast for the current fiscal year, excluding hardware bundles, is comparable to the previous year's actual results.
Nintendo says Switch 2 sales are picking up in the west, not concerned about momentum, “wealth of new titles” on the way
Nintendo president Shuntaro Furukawa stated that Nintendo Switch 2 sales have improved in Western markets since the start of the year, driven by titles like Animal Crossing: New Horizons and Pokemon Pokopia. The company forecasts 16.5 million units sold in the upcoming fiscal year and is confident in its momentum, emphasizing the importance of upcoming system-selling titles to encourage player transitions.
Nintendo explains how it achieved Switch 2 sales that “far exceeded” its expectations
Nintendo president Shuntaro Furukawa stated that the Nintendo Switch 2's first-year sales of nearly 20 million units significantly surpassed the company's expectations. He attributed the success to strong pre-launch interest, robust production, and a smooth transition for existing Nintendo Switch owners due to backward compatibility.
Nintendo President Apologizes for Switch 2 Price Hike, Promises Robust Software Lineup
Nintendo President Shuntaro Furukawa has apologized for the upcoming price increase of the Nintendo Switch 2, citing rising production costs and global shortages. The company plans to mitigate this by ensuring a robust software lineup. Price adjustments will also affect the original Nintendo Switch models and Nintendo Switch Online services starting in May and July, respectively.
Nintendo boss reportedly wants to make up for Switch 2 price increase with a stronger line-up of games
Nintendo president Shuntaro Furukawa reportedly aims to compensate for upcoming price increases on the Nintendo Switch 2 by offering a stronger selection of games. The console's price is set to rise by $50 in September, reaching $500 in the US, with similar adjustments expected globally. Nintendo Switch Online memberships will also see price hikes in Japan and South Korea.
Nintendo president promises ‘robust software lineup’ to make the price-hiked Switch 2 worth your while
Nintendo president Shuntaro Furukawa apologized for the $50 price increase on the Nintendo Switch, citing rising production costs and promising a robust software lineup to compensate. The company anticipates lower console sales in the coming year due to the price hike and increased consumer demand in previous years. The article also touches on broader industry trends of rising hardware costs influenced by AI component demand.
Nintendo president wants Switch 2 to have long lifespan similar to original Switch
Nintendo President Shuntaro Furukawa aims for the upcoming Nintendo Switch 2 to have a long lifespan, similar to the original Nintendo Switch. The company plans to achieve this by growing its user base and increasing hardware and software sales over time. Stock for the Nintendo Switch 2 has reportedly stabilized.
Nintendo's President Apparently Wants Switch 2 To Match The Long Lifespan Of The Original System
Nintendo President Shuntaro Furukawa aims for the upcoming Nintendo Switch 2 to have a long lifespan, mirroring the success of the original Nintendo Switch. This strategy involves building the user base and growing hardware and software sales over time, similar to how evergreen titles sustained the original system.
Nintendo To Counter Switch 2's Global Price Hikes With Robust Software Lineup
Nintendo plans to counter global price hikes for the Nintendo Switch 2 by bolstering its software lineup to enhance ownership value. President Shuntaro Furukawa stated the company will prepare a robust selection of games, including titles from the Splatoon and Fire Emblem series, with a new generation of Pokémon expected in 2027 and an exclusive Star Fox game releasing next month. The price increase is set to take effect in Japan on May 25, 2026, and in North America on September 1, 2026.
Nintendo president apologizes for Switch 2 price increase, promises “robust software lineup” to make up for it
Nintendo president Shuntaro Furukawa has apologized for an upcoming price increase on the Nintendo Switch 2, which will see its price rise by $50 in the U.S. starting in September. Furukawa stated that Nintendo will focus on providing a robust software lineup to justify the new price and acknowledged the difficulty in absorbing rising costs.
Nintendo is raising Switch 2 prices around the world
Nintendo is increasing the prices of its Switch hardware and Nintendo Switch Online services in key markets including Japan, the United States, Canada, and Europe. The company cited "various changes in market conditions" and ongoing memory shortages as reasons for the revisions, which will take effect in late May and early September 2026.
Nintendo hikes Switch 2 prices, revises console costs in Japan, US, Canada, and Europe
Nintendo is implementing price increases for its Switch and the upcoming Switch 2 consoles in Japan, effective May 25, 2026. In the US, Canada, and Europe, only the Switch 2 will see a price hike starting September 1, 2026. The Nintendo Switch Online subscription service in Japan will also become more expensive from July 1, 2026, with Nintendo citing market conditions and global outlook as reasons for the revisions.
