GIGames IndustryPositive
"You can't buy a BAFTA." Why commercial influence is a red line for the BAFTA Games Awards
BAFTA CEO Jane Millichip discussed the new headline sponsorship of the BAFTA Games Awards by Google Play, emphasizing that revenue is crucial for delivering the ceremony while maintaining editorial independence and a peer-voted judging process free from commercial influence. The conversation also touched upon BAFTA's efforts to increase representation within the games industry, particularly for women in technical roles, and the growing interest in transmedia adaptations of video game IP.
