Tim Stuart
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Microsoft starts testing ad-supported game streaming on Xbox
Microsoft has begun testing ad-supported game streaming for Xbox Insider Program members, allowing one-hour free sessions supported by advertisements. This initiative aims to provide more affordable access to games on existing devices. The company believes that well-implemented advertising can lower access costs and expand player audiences.
Free, Ad-Supported Gaming Is Now Available On Xbox In A Test
Microsoft has launched a test for a free, ad-supported version of its cloud gaming service on Xbox, available to select Xbox Insiders. This initiative aims to make gaming more affordable by allowing players to stream games for up to an hour after watching ads, without interrupting gameplay. The program, previously tested internally, is now being rolled out publicly to explore new ways for players to access games without upfront purchase or new hardware, provided they have a stable internet connection.
