Vector

Sonic The Hedgehog 35th anniversary interview - the persistence of an icon

Sega's Takashi Iizuka and Ivo Gerscovich discuss the enduring appeal of Sonic The Hedgehog on its 35th anniversary. They highlight the character's core identity of freedom and speed, the importance of balancing legacy with innovation, and the franchise's expansion into various media like movies, comics, and audio dramas. The interview also touches on future game development, potential spin-offs for supporting characters, and the strategy behind successful brand collaborations.