MUMetro UKNegative
Ubisoft ‘Motherbrain’ genAI initiative used to create new game ideas says rumour
A report claims Ubisoft is implementing a new generative AI initiative called 'Motherbrain' to support gameplay innovation across its studios. While Ubisoft has not officially commented, the initiative is described as a global entity dedicated to developing proprietary AI technology. This news comes amid criticism of Ubisoft's past adoption of trends like NFTs and live service games, and follows the company's cancellation of six games earlier this year.
