Yachen Bian
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Stories from making Marvel Rivals
NetEase Games Publishing and Marketing Lead Yachen Bian and Marvel Games Executive Producer Danny Koo discussed the development of the live service team-based shooter Marvel Rivals. They shared insights on the importance of 'time to action,' global community management, and reacting to player feedback during a live recording of the Game Developer Podcast at the 2026 GDC Festival of Gaming.
Marvel Rivals Developers Discuss Their Approach to Sustaining a Live-Service Shooter
Developers from NetEase Games and Marvel Games discussed their approach to sustaining Marvel Rivals as a live-service hero shooter. They emphasized building a strong foundation with Marvel's team-based storytelling, early community engagement, and a focus on core shooter mechanics. The team highlighted the importance of player feedback and regular content updates, including seasonal events and new game modes, to maintain player interest and evolve the game.