EUEurogamer
"We don't lock our hardware down" - Valve takes a swing at consoles while explaining why it doesn't subsidise the price of Steam Machine
Valve has announced pricing for its Steam Machine, opting against hardware subsidization to maintain an open ecosystem, unlike console manufacturers such as Sony, Microsoft, and Nintendo. Valve believes customers should be able to play any game on any PC and install alternative software on their hardware. Despite high price points, Valve views competing hardware like Microsoft's Project Helix as beneficial for gamers by offering more choices.