Fire TV
Hardware, storefront and ecosystem news for Fire TV.
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Rally Up: ‘Gears of War: E-Day’ Launches on GeForce NOW
Gears of War: E-Day is now available to stream on GeForce NOW, offering cloud gaming with RTX-powered performance. Fire TV users will soon be able to purchase GeForce NOW memberships directly through Amazon. This week's GFN Thursday also adds nine other games to the library, including new releases like STAR WARS: Galactic Racer and Clive Barker’s Hellraiser: Revival.
GeForce NOW Gives Gamers More Ways to Play at Gamescom 2026
NVIDIA announced several updates for GeForce NOW at Gamescom 2026, including new DLSS 4.5 controls for enhanced performance and visual tuning, expanded support for devices like Steam Deck and Amazon Fire TV, and GOG single sign-on. Five new AAA games, CONTROL Resonant, Gears of War: E-Day, Onimusha: Way of the Sword, The Blood of Dawnwalker, and STAR WARS Zero Company, are coming to the cloud service at launch. Additionally, a community giveaway with over 40 prizes is being held.
Amazon raises prices on hardware products like Kindles & Fire TV by as much as 60%
Amazon has increased prices on several hardware products, including Kindle, Fire TV, and Echo Dot, by up to 60%. The company cited ongoing memory component shortages as the primary reason for the price hikes. This move comes as Amazon invests heavily in artificial intelligence, which may be contributing to increased demand and costs for memory components.
Amazon's Alexa+ AI assistant is now free for anyone with a Fire TV device
Amazon has made its Alexa+ AI assistant available for free to all users with a Fire TV device in the US. This update allows users to access the enhanced AI features without additional cost on their existing Fire TV hardware.
Amazon quietly tucks 5 games into Prime Video — and it’s not chasing hardcore gamers
Amazon has integrated a Games tab into Prime Video, accessible on Fire TV, which features five cloud-streamed games including Fallout 4 and Hogwarts Legacy. This move, merging Prime Gaming and Amazon Game Studios, targets casual viewers rather than core gamers, leveraging familiar titles and its existing Prime subscriber base. The service is currently available in the US and UK, with plans for future expansion.
Amazon Luna Comes to Amazon Prime
Amazon Luna is now available to Amazon Prime members in the US and UK, allowing them to play games online via a Fire TV. This expansion aims to make cloud gaming more accessible to a wider audience.
Amazon Luna cloud gaming platform now added to Prime Video in the US and UK
Amazon has integrated its cloud gaming service, Amazon Luna, into Prime Video for subscribers in the US and UK. This integration allows Prime members to access a library of over 100 games, including titles like Indiana Jones and the Great Circle and Hogwarts Legacy, directly through the Prime Video app on Fire TV devices. Amazon aims to make game discovery more natural and accessible for its Prime subscriber base.
GeForce NOW Sets Sail With ‘Path of Exile: Curse of the Allflame’ Joining the Cloud
Nvidia's GeForce NOW cloud gaming service is adding several new titles, including Path of Exile: Curse of the Allflame and Battlefield 6 Season 4. Members can also revisit classic Capcom games like Breath of Fire IV and Dino Crisis, with advanced access for Halo: Campaign Evolved for Premium Edition pre-purchasers. The service emphasizes instant play across various devices without downloads.
Amazon brings Luna game streaming to the Prime Video app
Amazon is integrating its cloud gaming service, Amazon Luna, into the Prime Video app. This feature will initially be available on Fire TV devices in the United States and the United Kingdom, allowing users to stream games directly through the Prime Video interface.
Amazon's Adaptive Display for Fire TVs is officially rolling out today
Amazon's Adaptive Display accessibility feature for Fire TVs is now officially rolling out. This feature aims to improve the user experience for individuals with specific accessibility needs.
Is the Apple TV 4K still worth buying after the price hike?
The Apple TV 4K has become significantly more expensive following a price increase, making it less competitive against alternatives like Amazon's Fire TV and Roku devices. The article questions whether the Apple TV 4K is still a worthwhile purchase given its higher cost compared to similar streaming boxes.
Instagram for TV is now available on Samsung TVs in the US
The Instagram application for television is now available on Samsung TVs in the United States. This expansion follows the app's initial launch on Amazon Fire TV devices approximately six months ago.
Alexa+ launches in the UK
Amazon's advanced voice assistant, Alexa+, has launched its Early Access program in the UK, following its debut in the US, Canada, and Mexico. This new version offers more natural conversation, contextual awareness, and an "authentically British" AI that understands local slang and speech patterns. Alexa+ will be free for Prime members and available for a monthly subscription fee for non-members.