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Gamedeveloper.comNegative

Unity sunsetting Ads Network and divesting publishing label Supersonic

Unity is discontinuing its IronSource Ads Network on April 30, 2026, and is divesting its mobile publishing label, Supersonic. The company expects minimal contribution from the Ads Network business after the first quarter of 2026 and has hired a financial advisor for the Supersonic divestiture. These moves are intended to accelerate Unity's revenue growth.