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Advertising Technology
Ongoing coverage on Advertising Technology.
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Engadget
Google won't be forced to sell its ad exchange following antitrust ruling
A judge ruled that Google will not be forced to sell its ad exchange following an antitrust case. The court previously determined that Google illegally monopolized two ad tech markets.
Engadget
Don’t be surprised that the FBI is buying your location data
The FBI has confirmed it is purchasing location data from data brokers, bypassing the need for warrants under the Fourth Amendment. This data, collected through advertising technology and third-party cookies, allows law enforcement agencies like ICE and the Department of Homeland Security to track individuals. Critics argue this practice circumvents constitutional protections and raises significant privacy concerns.