AI Marketing Platform

Immutable Shifts Focus from Game Development to AI Marketing Platform

Immutable has undergone a strategic overhaul, reducing its game development roles by 29 and shifting focus to an AI-powered marketing platform for web2 game publishers. The company will continue active support for 'Gods Unchained' while placing 'Guild of Guardians' in maintenance mode. This pivot aims to leverage Immutable's 'Immutable Audience' platform to improve user acquisition and retention for clients, as demonstrated by its work with Ubisoft's 'Might & Magic: Fates'.