Audience Demographics
Ongoing coverage on Audience Demographics.
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Street Fighter 5’s Aging Audience Would’ve Led to Franchise’s Death, Says Producer
Street Fighter producer Shuhei Matsumoto believes the franchise was on the brink of death due to the aging and shrinking audience of Street Fighter 5. He credits his and director Takayuki Nakayama's work on the title, along with a fresh approach for Street Fighter 6, for revitalizing the IP and attracting a new, younger player base.
Final Fantasy and Star Wars have the same problem, says former Square Enix exec: fans are getting older, and young…
Former Square Enix executive Jacob Navok argues that both Final Fantasy and Star Wars face a critical problem of an aging core fanbase with a shrinking new audience. He points to declining ratings for Star Wars: The Mandalorian and the high average age of Final Fantasy 7 Rebirth players as evidence that these franchises are struggling to connect with younger generations who are growing up with platforms like Roblox.
