Audience Retention

Report explores how Roblox can maintain older players as it becomes most-played game by total hours in H1 2026

A new report indicates Roblox has become the most-played game by total hours in H1 2026, attracting a valuable audience over 16 who are more likely to spend money on games. The analysis examines how Roblox can maintain this maturing player base by investing in improved graphics and age verification, while also noting the platform's potential implications for traditional game publishers.