Augmented Reality
Ongoing coverage on Augmented Reality.
Latest coverage
Activist group takes over London bus stops with fake Meta Glasses ads
An activist group has placed fake advertisements for Meta Glasses on London bus stops, featuring an optical illusion spoof of the film 'They Live.' The campaign aims to critique Meta's advertising practices and augmented reality initiatives.
Massively on the Go: Pokemon Go’s 10th anniversary Go Fest sure was a thing that happened
The author expresses disappointment with Pokemon Go's 10th Anniversary Go Fest, viewing it as a missed opportunity that highlighted the game's dated mechanics and declining community engagement. Despite some fun moments in densely populated areas, the event's difficulty and reliance on new systems like Mega raids alienated many casual players, making it feel overstuffed and underdressed for a milestone celebration.
Morning Metaverse
Over a thousand Pokémon Go players gathered in Times Square to participate in a special in-game event to defeat the legendary Pokémon Mewtwo. The event highlights the game's continued ability to draw large crowds for coordinated in-game activities.
Xreal's $299 lightweight a01+ AR glasses are now available to buy
Xreal's new a01+ augmented reality glasses are now available for purchase at $299. These lightweight glasses are designed for consumers interested in gaming and watching movies on a large virtual screen.
Ingress developer Niantic Spatial shuttering New Zealand office
Niantic Spatial is closing its office in New Zealand and laying off employees as it shifts focus from video games to enterprise markets. The company, which was spun out of Niantic Inc. after the sale of its video game business, had secured significant funding to develop an AI-powered geospatial model. While it continues to operate the AR title Ingress, it discontinued the virtual pet app Peridot in April 2026.
Viture’s New Luma XR Glasses Just Got A Prime Day Price Cut
Viture's Luma XR augmented reality glasses are available at a discounted price during Amazon's Prime Day sale, with models reduced by $100 or more. These glasses offer a virtual cinema-sized display for gaming and media consumption, with various models featuring different brightness levels and tracking capabilities. Bundles include a free 8BitDo controller, and accessories like a Pro Neckband and Pro Mobile Dock are also available.
Hands On: RayNeo Air 4 Pro - Be The Batman With These Switch 2-Compatible XR Glasses
The RayNeo Air 4 Pro are a more affordable alternative to high-end AR glasses, offering dual 1080p 120Hz displays and Bang & Olufsen audio. While they provide a large-screen experience compatible with devices supporting video over USB-C, their integration with the Nintendo Switch 2 requires a separate dock and lacks some customization options found in pricier competitors like Viture's offerings. Special Batman-themed editions are also available.
CatchCat is a Pokémon Go-like with cats that might break the Internet, but it’s a huge missed opportunity
CatchCat, a new mobile game inspired by Pokémon Go, features cats and augmented reality gameplay. Despite its potential to go viral, the article suggests it represents a significant missed opportunity for the developers.
Snapdragon Reality Elite chip aims for 'up to 60% higher GPU performance, up to 30% increase in CPU…
Qualcomm has unveiled the Snapdragon Reality Elite, a new System on Chip designed for augmented and virtual reality devices. The chip promises significant performance improvements over its predecessor, including up to 60% higher GPU performance and up to 30% increased CPU performance, while also focusing on power efficiency and AI capabilities. This new SoC aims to enable sleeker, longer-lasting, and more immersive XR experiences for both smart glasses and VR headsets.
Snap unveils AR glasses which CEO describes as 'highly wearable' in clip that visibly shows the chunky frames…
Snap has unveiled its new augmented reality glasses, called Specs, priced at $2,195. CEO Evan Spiegel described the devices as 'highly wearable,' despite their chunky appearance, which houses dual Snapdragon processors for advanced features. The glasses offer a virtual 24-inch desktop monitor experience or a 115-inch cinema screen, with a battery life of four hours per charge, extendable to 20 hours with the included case.
Virtual Reality Check
NVIDIA is bringing AI agents to AR glasses with its new XR AI technology, as detailed in an NVIDIA Blog post. Separately, Samsung's Galaxy XR is launching in the UK with new AI and enterprise features, according to Neowin.
Evan Spiegel doesn't want you to call Snap Specs AI glasses
Snap CEO Evan Spiegel discussed the company's Spectacles hardware, emphasizing that they should not be referred to as AI glasses. He also touched upon topics of privacy and parental controls during the interview.
Xreal officially reveals its Android XR Aura glasses — without a pricetag
Xreal has officially revealed its Android-based XR Aura glasses, with paid reservations opening for a launch later this year. The company has not yet announced a price for the new smart glasses.
Qualcomm unveils its Snapdragon Reality Elite chip for next-gen AR headsets
Qualcomm has unveiled its new Snapdragon Reality Elite chip, designed to enhance augmented reality and mixed reality devices. This new chip aims to provide a significant performance boost for next-generation AR headsets.
Snap's slimmed down AR Specs go on sale later this year for $2,195
Snap announced that its new AR Glasses, described as a 'wearable computer,' will go on sale later this year for $2,195. The company is focusing on a slimmer design for its latest augmented reality hardware.
AWE 2026: Live updates from keynotes by Snap CEO Evan Spiegel, Google and Qualcomm at the XR show
This article provides live updates from the AWE XR 2026 event, focusing on keynotes from Snap CEO Evan Spiegel and Qualcomm. The event covers advancements in augmented and virtual reality technologies.
New opportunities created by mobile betting platforms with features designed for greater engagement while creating more immersive user experiences - Push Start Play
Mobile betting platforms have significantly enhanced the sports betting industry by introducing features that increase user engagement and create more immersive experiences. Innovations like live betting, virtual sports, social features, personalized recommendations, and the integration of AR/VR technologies offer unprecedented convenience and interactivity for users.
Pokémon GO scan controversy resurfaces after Niantic Spatial defense partnership
Concerns have resurfaced regarding Niantic's use of player-scanned data from Pokémon GO, following a partnership between its geospatial division, Niantic Spatial, and defense technology company Vantor. While no direct evidence links Pokémon GO scan data to military systems, Niantic Spatial's Visual Positioning System, trained on billions of player scans, is being integrated into navigation technology for GPS-denied environments, raising ethical questions about the repurposing of consumer-generated data for potential defense applications.
Apple's virtual Siri-ball is a glowing reminder to Google and Microsoft that user interfaces really matter in…
Apple's upcoming AI-powered Siri for visionOS features a glowing orb interface that illuminates its virtual surroundings, contrasting with the less integrated AI interfaces of Google's Gemini and Microsoft's Copilot. This focus on user experience and environmental lighting in augmented reality is highlighted as a key differentiator.
The Asus ROG Xbox Ally X has just received an upgraded OLED model in a bundle with AR glasses, and my wallet is…
Asus has unveiled an anniversary edition of the ASUS ROG Ally X handheld gaming device, featuring a 7.4-inch OLED screen, black and gold theming, and TMR thumbsticks. This upgraded model is bundled with ROG XReal R1 AR glasses, which can simulate a 171-inch display. Pricing and a release date for this bundle have not yet been announced, but it is expected to be significantly more expensive than the original $1,000 model due to the premium components and AR glasses.
