Brand Deals

The Simpsons Boss Says Monopoly Go Crossover Wasn’t Meant To Be A “Butt-Kissy” Brand Deal

The Simpsons executive producer Matt Selman discussed the recent crossover event with the mobile game Monopoly Go, emphasizing that the collaboration was designed to be subversive and "Simpsons-y" rather than a simple brand deal. He noted that developer Scopely took the feedback to heart, creating a narrative-driven experience that feels authentic to the show's spirit. Selman also expressed hope for a potential remaster of the cult-classic game The Simpsons: Hit & Run.